Alcoy (Costa Blanca):

Situated in the mountainous hinterland behind Altea Alcoy is a very Spanish town at the crossing of several major routes. Mountain ranges affect the climate and any fertile land is intensively farmed by the residents many of whom still stick to the traditional life style of rural Spain .

As with many areas away from the coast your money will go a lot further here and you will find a life style far removed from the bright lights of the big coastal resorts like Benidorm and Gran Alicante. It's a question of personal preference.